Samsung dominates as India’s festive season smartphone sales grow 11%

Smartphone sales in India experienced a significant increase during the first wave of the festive season sales between September 26 and October 6, 2024. During this period, Amazon carried out the Amazon Great Indian Sale and Flipkart conducted the Big Billion Days Sale, while other retailers also held concurrent sales events. A survey conducted by TechInsights showed significant growth in India’s smartphone sales during the first wave of the 2024 festive season.

Samsung leads smartphone sales during the festive season sale

According to the latest estimates from TechInsights, sales grew by 11 percent year-over-year (YoY). It is important to note that the first wave of the festive season in 2024 lasted 11 days, compared to 7-8 days in the past couple of years. All YoY comparisons are made between the first wave of 2024 and that of 2023.

Samsung emerged as the leader in smartphone sales volume, capturing a 20 percent market share. The company’s top-selling models, such as the Galaxy M35, Galaxy S23, Galaxy A14, and Galaxy S23 FE, contributed significantly to this achievement. According to TechInsights, Samsung’s sales in unit terms grew by 17 percent YoY during the first wave of the 2024 festive season compared to the same period in 2023.

Abhilash Kumar, an industry analyst at TechInsights, commented on Samsung’s performance, stating, “Samsung had fantastic numbers in the first wave of festive season sales. This is driven by attractive deals and price cuts on products across price bands pertaining to Galaxy A, M, and S series. Also, Samsung was the main sponsor for sales events on Flipkart and Amazon, which gave it an additional push. Samsung sales in unit terms grew 17% YoY in 2024’s first wave.”

The growth in smartphone sales can be attributed to several factors. The extended duration of the festive season sales provided consumers with more time to make purchases. Additionally, the aggressive marketing strategies and attractive discounts offered by manufacturers and retailers played a crucial role in driving sales.