Poco announces to shut down its website on December 31st, what’s next?

For fans of the budget-friendly Poco brand, a small change is coming. On December 31, 2024, the official Poco website (po.co) will shut down, including all sites under the po.co domain—this includes the global site (/global) as well as regional sites (like /uk and /fr). Don’t fret though, Poco isn’t disappearing entirely. The brand will host its products and services on Xiaomi’s website instead. 

It’s a bit of a surprise announcement to be fair, since Xiaomi has always emphasized the distinction between their brands – Xiaomi, Redmi, and Poco. 

Nonetheless, the change shouldn’t disrupt your Poco experience in any major way. All customer support, product offerings, and existing services will be seamlessly transferred to the official Xiaomi websites (mi.com/global).

Poco shuts down its global site, transition begins this month

The transition begins on October 21st — coming Monday — after which you won’t be able to make purchases on Poco’s website.

Loyalty programs haven’t been forgotten either. Existing Poco Points and loyalty points will be transferred and remain valid within the Xiaomi ecosystem. And existing coupons will also be reissued before December 12th.

Moreover, past orders, tracking information, and even user reviews from the Poco website will be migrated to the Xiaomi platform. Users won’t need to take any additional steps; everything will be automatically transferred.

After the website shuts down on December 31st, attempting to access it will automatically redirect you to the corresponding page on Xiaomi’s platform. Unfortunately, the standalone Poco Store app won’t be part of the migration and will no longer be functional after the website’s closure.

In essence, Xiaomi is streamlining its online presence. Although Xiaomi announced Poco as an independent brand in 2020, it has not truly operated independently, as most Poco-branded phones closely resemble Redmi phones.

From a user standpoint, this change is unlikely to have a significant impact. And while Poco announced closing all its sites under the po.co domain, Poco India, which operates under the poco.in domain, appears to be staying put for now.

(Source 1, 2)