Oppo has firmly established itself as a major global player in the smartphone market. It ranked 4th worldwide in phone shipments for Q3 2024, according to Canalys.
Nearly 70% of Oppo’s shipments now come from outside China, with India and Latin America driving much of its international growth. As a result, China is now Oppo’s second-largest market. Whereas, Southeast Asia leads, with Vietnam, Thailand, and Cambodia taking the top spot and Indonesia close behind.
Moreover, Oppo is actively expanding into emerging markets like Latin America and Africa, underscoring its commitment to global growth. In Mexico, Oppo reached the fourth position in Q2 2024, according to Canalys, and 2024 also marked its entry into Brazil and Argentina.
Not just about volume…
But Oppo isn’t solely focused on volume. It’s also aiming to establish itself as a premium brand. The company holds a top-three position in the high-price segment (USD 500+) in 14 markets worldwide, including India and Southeast Asian countries.
Looking beyond smartphones, Oppo is actively expanding its internet services portfolio, fostering a more diversified business model and a richer user experience.
ColorOS, the company’s operating system, also has a massive 700 million monthly active users globally. According to Oppo, 260 million users are active on its app store, 210 million use the Oppo browser, and 110 million engage with the Oppo theme store.
Furthermore, Oppo is making AI features accessible to everyone. This year, the company is planning to introduce these features to 50 million users worldwide. This will make Oppo the first mobile phone manufacturer to deploy generative AI across its entire product line.
Oppo’s global footprint extends beyond sales. The company has established factories in seven countries, enabling local production and strengthening its supply chain. Additionally, they collaborate with partners, attracting around ten companies to build essential components like batteries and chargers in Indonesia.
A robust retail and service network provides another layer of strength for Oppo’s international business. With over 300,000 points of sale, dedicated sales personnel, after-sales outlets, and customer service representatives, Oppo offers a seamless experience for users worldwide.
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