Apple’s iPhone 15 led global smartphone sales in the third quarter of 2024, with the iPhone 15 Pro Max and iPhone 15 Pro close behind, based on data from Counterpoint Research. This quarter is notable as it’s the first time the Pro models made up half of all iPhone sales during a third quarter.
Samsung’s Galaxy S24 stayed in the top 10 for the third quarter in a row, and it’s the first time a Galaxy S model has been in the top 10 since 2018. Altogether, the top 10 models made up 19% of all smartphone sales worldwide in Q3 2024.
Apple held four of the top 10 spots, while Samsung had five, and Xiaomi held one. This lineup hasn’t changed much since last year, showing that consumer preferences are fairly steady.
One clear trend is the growing interest in high-end smartphones, as seen by the smaller gap between the base and Pro iPhone models. Apple’s marketing, payment options, and trade-in deals have helped make the latest iPhones more available to a wider range of buyers, especially in growing markets.
Samsung’s Galaxy S24 also saw good results, partly due to a focus on GenAI features that appealed to buyers. The Galaxy A series, known for its affordable pricing and long software support, took four spots in the top 10, mainly due to its popularity in growing markets and focus on affordable models.
Xiaomi’s Redmi 13C stayed in the top 10 because of its low price and better features compared to the earlier Redmi 12C model.
Overall, the iPhone 15 series led the global smartphone market in Q3 2024, driven by strong demand and new features. Samsung’s Galaxy S24 and Galaxy A series also performed well, helped by their brand reputation and range of products.
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Apple iPhone 15 (128 GB) – Black | Check Price on Amazon |
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Apple iPhone 15 Pro (512 GB) – Natural Titanium | Check Price on Amazon |
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Samsung Galaxy S24 5G AI Smartphone (Marble Gray, 8GB, 128GB Storage) | Check Price on Amazon |
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