In a recent report by Canalys, Apple’s dominance in China’s smartphone market has become even more pronounced. The tech giant secured half of the top 10 best-selling smartphone models in Mainland China for Q3 2024.
Apple captures half of China’s top 10 smartphone sales
The iPhone 15 Pro Max led the charge, followed closely by its sibling models, the iPhone 16 Pro Max, iPhone 16 Pro, iPhone 15 Pro, and iPhone 15. This impressive performance underscores Apple’s strong brand appeal and the allure of its premium features.
While domestic brands like Honor, Oppo, Xiaomi, Vivo, and Huawei managed to secure a spot in the top 10, their market share pales in comparison to Apple’s. Huawei, once a formidable force in the Chinese market, now struggles to maintain its position, with only one model, the Huawei Pura 70, making the list.
Despite its struggles, Huawei maintains a stronghold in the 4,000-6,000 yuan ($550-$825) price segment, where it remains the top Chinese challenger to Apple’s dominance.
However, its position in the premium market has been severely impacted by ongoing US trade restrictions. As a result, the company has been forced to rely on less powerful, domestically produced chips, limiting its competitiveness in the high-end segment.
Despite these challenges, Huawei continues to enjoy a loyal following in China, with many consumers viewing the brand as a symbol of national pride. By purchasing Huawei devices, they believe they are supporting the development of domestic technology and reducing reliance on foreign suppliers.
Last month Huawei launched its latest Mate 70 series, featuring its fully self-developed HarmonyOS Next operating system. The new OS, free from Android code, aims to rival iOS and Android in China, with the Mate 70 series starting at 5,499 yuan ($756). Huawei also unveiled the Mate X6 foldable smartphone and highlighted AI features as a competitive edge.
However, as Apple’s influence grows and Chinese consumers become increasingly discerning, Huawei’s future in the smartphone market remains uncertain. The company will need to innovate aggressively and find innovative ways to overcome the limitations imposed by the US sanctions to regain its lost ground.
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(Via)
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