Vivo might be gearing up to launch a new sub-brand called Jovi, aimed at the entry-level and affordable smartphone market. A recent Geekbench listing has added fuel to the rumors, revealing details about a potential new phone under this sub-brand, possibly named the Jovi Y39 5G.
The Geekbench listing
A Vivo device with the model number V2444A has appeared on Geekbench, hinting at its specifications. The listing shows the phone is powered by an octa-core processor with a maximum clock speed of 2.21GHz. The GPU listed is the Adreno 613, indicating the device could feature the Qualcomm Snapdragon 4 Gen 2 chipset. This processor supports 5G connectivity, making it an attractive option for budget-conscious buyers looking for next-gen network capabilities.
The phone is running on Android 15, suggesting it will come with the latest software enhancements. However, no additional hardware details have been revealed so far.
Could this be Vivo’s Jovi Y39 5G?
Speculation suggests the Vivo V2444A could debut as the Jovi Y39 5G, part of Vivo’s rumored sub-brand targeting the budget segment. A previous report hinted that Jovi could focus on mid-range and entry-level devices, making this listing align with those expectations.
For now, Vivo hasn’t officially announced the Jovi sub-brand or its plans. Reports suggest that Jovi devices might initially launch in China and remain exclusive to the market for a few months. If successful, the brand could expand to other regions. However, Vivo could also cancel or postpone this new lineup entirely.
While details remain scarce, Jovi appears to be a move by Vivo to strengthen its position in the affordable smartphone market. The sub-brand may cater to consumers looking for budget-friendly options with modern features like 5G connectivity.
The Jovi Y39 5G, if real, could pave the way for Vivo to tap into the growing demand for affordable 5G devices. However, until Vivo makes an official announcement, these rumors should be taken with caution.
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(Via)
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