Apple is gearing up to release the fourth-generation iPhone SE in March 2025, but recent rumors suggest the device could ditch the familiar “SE” branding in favor of a new name: iPhone 16E.
According to a post by Fixed Focus Digital on Weibo and later supported by leaker Majin Bu on X, Apple is expected to rebrand its next affordable iPhone as the iPhone 16E. While the exact styling of the name—whether “16E,” “16e,” or something else—is still unclear, the change signals a possible shift in Apple’s marketing strategy for its budget lineup.
Expected features and design
The rumored iPhone 16E is expected to adopt a design similar to the base iPhone 14, which aligns with the iPhone 16 series’ aesthetic. This includes a modern 6.1-inch OLED display, replacing the outdated LCD screens used in previous SE models. The phone is also said to feature Face ID, a USB-C port, and a single 48-megapixel rear camera, ensuring it delivers a more premium experience than its predecessor.
Apple is likely to equip the device with a newer A-series chip, 8GB of RAM, and its first in-house 5G modem, signaling a significant performance boost over the current iPhone SE. However, it remains unclear whether the device will include the Action button, introduced on the iPhone 15 Pro models.
The current iPhone SE, iPhone SE (2022), is based on the iPhone 8 design, featuring thick bezels, a Touch ID button, and a Lightning port. These elements are expected to be replaced by modern features in the upcoming model, making it more competitive in 2025’s mid-range smartphone market.
The iPhone SE 2022 starts at $429 in the US, but with all these upgrades, a price increase seems inevitable. Apple’s decision to rebrand the SE lineup may also indicate plans to position the device differently in its portfolio.
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