Samsung Display, the world’s leading OLED panel manufacturer, has unveiled its fourth-generation QD-OLED TV panels, boasting a peak brightness of 4,000 nits. This marks a significant leap from the previous generation’s 3,000 nits, reinforcing Samsung‘s dominance in the OLED technology space. Alongside these panels, the company also introduced innovative rollable and foldable displays designed for smartphones and other devices, setting the stage for CES 2025 in Las Vegas next week.
QD-OLED panels: brighter and more vivid
Samsung’s fourth-generation QD-OLED panels offer more than a 30% increase in brightness, making them among the brightest OLED panels currently available. This advancement is attributed to “advanced panel driving technology and new organic materials.” Unlike LG Display’s WOLED panels, which rely on white sub-pixels, Samsung’s QD-OLED panels achieve superior brightness and color purity through their red, green, and blue sub-pixels.
At CES 2025, Samsung Display plans to showcase a 77-inch prototype TV equipped with the new panel. To demonstrate its capabilities, the company will also unveil “QD Jungle,” an immersive media art installation leveraging the high brightness and vibrant colors of the new technology to create a lifelike forest experience.
Although this new technology is expected to be incorporated into Samsung’s future OLED TVs, market factors might lead to adjusted panel performance, meaning consumer models may not fully reach the 4,000-nit peak brightness.
Expanding QD-OLED applications
In addition to TV panels, Samsung Display has expanded its QD-OLED portfolio with next-generation monitor panels, offering sizes ranging from 27 inches to 49 inches. These panels are designed to cater to diverse scenarios, including gaming, productivity, and content creation. They are expected to feature in Samsung’s Odyssey series and Smart Monitor series, enhancing user experiences with superior brightness and color performance.
Samsung also revealed groundbreaking flexible display innovations. These include a 5-inch rollable display for smartphones and an 18-inch foldable panel, showcasing the company’s commitment to pushing the boundaries of display technology. These advancements indicate Samsung’s vision for future smartphones and other devices that prioritize versatility and immersive viewing experiences.
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