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Nubia has just unveiled 2025’s first foldable phone. For the global debut, the brand first announced the Nubia Flip 2 in Japan. This is the brand’s second flip phone, arriving as the successor to the original Nubia Flip. But apart from being the first foldable of this year, it is also the first budget foldable phone as well. So does the Nubia Flip 2 hint that 2025 is the year of budget foldable phones?

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Nubia Flip 2

1. Nubia Flip 2: What’s So Special?

The Chinese brand’s new Nubia Flip 2 sports a tall 6.9-inch main OLED display with an FHD+ resolution and a 120Hz refresh rate. Meanwhile, the cover screen is a smaller 3-inch AMOLED panel. Under the hood, it is equipped with the MediaTek Dimensity 7300X SoC, 6GB of RAM, and 128GB of internal storage. A 4,300mAh battery pack powers this device and this phone can be fully charge in about 55 minutes.

This model runs on the Android 14 OS out of the box along with a real-time AI assistant that can respond to calls and supports calls via apps such as LINE. For optics, the rear has a dual camera setup with a 50MP primary camera and a 2MP depth sensor while the front has a 32MP shooter for selfies and video calls. It is available for a price tag of 64,080 Yen (roughly 410 US Dollars) in the Japanese market with a wider release expected to kick off soon.

2. Who’s the competition?

Depending on the region, there might be a few rivals in the market. Tecno and Infinix are two great examples. The Tecno Phantom V Flip 2 and Infinix Zero Flip were announced a couple of months ago with a mid-range price tag similar to the Nubia Flip 2.

So while there still isn’t major competition, it is clear that this segment is a great opportunity for brands that do make foldable phones. Samsung has been rumored to be one such brand, with reports claiming that it is working on a new affordable flip phone that will be launching in 2025. The model in question could be dubbed the Galaxy Z Flip 7 FE.

3. So is 2025 the year of the budget foldables?

Up until recently, the clamshell folding flip phones like the Galaxy Z Flip series were the only “affordable” choice in the foldable phone market. The notebook-styled models were considered a true flagship in this category, while the Flip versions were more accessible.

However, even these devices were just as expensive (if not more) than a typical flagship phone. This meant that buyers were still shelling out quite a pricey sum for a flexible device. But last year, we saw the launch of a couple of mid-range models. So 2025 might be the year when we see foldable phones hitting the more accessible price points.

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