Apple has finally touched the 9-10% mark in the smartphone market of India in the fourth quarter of 2024, according to preliminary data from IDC and Counterpoint Research. For the first time, it has entered the top five ranks in the country. It could be due to rising demand for its premium devices and innovative offerings.
Apple has become the brand of choice for young Indians
The festive season of 2024 proved to be a game-changer for Apple in India. Aggressive pricing strategies, including festive discounts, no-cost EMIs up to 24 months, and attractive deals on various e-commerce platforms helped the giant reach a wider audience in India. The new AI-powered iPhone 16 series, no doubt, has generated a lot of buzz. But surprisingly, the older models like the iPhone 15 and iPhone 13 kept on selling.
“With increasing disposable income and aspirational purchases among the growing middle class, especially the youth, Apple has become the brand of choice for young consumers. Beyond tier 2 cities, the iPhone represents more than just a smartphone – it’s a lifestyle statement,” said Tarun Pathak, Research Director at Counterpoint.
The numbers speak for themselves. Apple shipped more than 12 million iPhones in India in 2024, which is a staggering 34-35% year-on-year growth compared to the 9 million units sold in 2023.
India has emerged as the fifth-largest market for Apple, and could become the third-largest market for the company by 2026, as Apple is likely to sell 15 million units a year in India by then. This comes as part of the expansion of the country’s manufacturing footprint for the company.
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