Mahindra has teamed up with Krafton India to introduce the BE 6 electric SUV into Battlegrounds Mobile India (BGMI), marking a unique collaboration between the automotive and gaming industries. Starting Jan. 16, players can explore and interact with this dynamic SUV within the game, adding a layer of realism and innovation to their gaming experience.
Mahindra BE 6 in BGMI
From Jan. 16 to Feb.15, BGMI players can elevate their gaming experience by taking the sporty Mahindra BE 6 electric SUV for a virtual spin. Along with the BE 6, players can access exclusive in-game rewards that reflect its adventurous and high-performance design. These include themed items like the Quantum Flux Suit, Chrono Charge Suit, Volt Tracer Gun, Neon Drop BE 6 Parachute, Flashvault BE 6 Backpack, and SparkStrike Pan. Players can acquire these items through the “Lucky Spin,” adding a unique touch to their gameplay.
The partnership introduces the Mahindra BE 6 Exchange Centre, an engaging event where players complete missions to earn “Nitro Wheels,” a special currency to unlock exclusive rewards. These rewards include: Protective Vanguard Suit, Mahindra Event Crate, and Mahindra Space Gifts. In particular, the Mahindra Event Crate offers a chance to win collaboration-themed items, enhancing the overall thrill and challenge for participants.
Chance to win the Mahindra BE 6
Taking the experience beyond the virtual battleground, Krafton and Mahindra offer participants the chance to win a real BE 6 electric SUV. Players participating in the contest must complete in-game missions to collect the “Nitro Wheel” and redeem the “Mahindra Event Crate.” They are then required to create a short video (10–30 seconds) showcasing the BE 6 in BGMI and post it on Instagram or YouTube.
To qualify, participants need to tag BGMI’s and Mahindra Electric’s official accounts and include the hashtags #BGMIxMahindra and #UnleashTheCharge. The contest, which begins on Jan. 25 will come to an end on Feb. 25.
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