Samsung has launched its 2025 flagship lineup: the Galaxy S25, S25+, and S25 Ultra. As expected, the company discussed its latest innovation in AI, collaboration with Google for Gemini, and its integration in One UI 7 throughout the majority of the event. There are some minor hardware improvements and upgrades as well, which we will also discuss in this article. But let us take a look at what’s unique to the new phones first.
A bunch of innovative AI features:
As you start your day, your phone will now act like an actual assistant, offering important information summarized in one place. It includes the weather information and your energy score. Samsung has named this feature Now Brief.
You may heard of another feature called the NowBar, which can show certain important information right on the lock screen such as this “Time to go”, to ensure you never miss an appointment. Of course, this more capable Galaxy AI can generate call transcripts and summarize them on-device to ensure convenience and data safety.
All of it is possible thanks to the new Snapdragon 8 Elite chip, which houses a 40% more capable NPU as compared to that of its predecessor.
Design and specifications:
In the front, the phone packs a 6.9″ QHD+ Dynamic AMOLED 2X display, up from 6.8″ one of the Galaxy S24 Ultra. This is made possible thanks to slightly slimmer bezels, which also offer the phone a slightly more modern look.
While the display panel is said to be the same as last year, it is now protected under the more durable Corning Gorilla Armor 2. It also includes an improved anti-reflective coating, which slightly improves outdoor visibility even though the peak brightness is the same – 2600 nits. Samsung also talked about their “ProVisual Engine”, which apparently makes the display system more efficient and enables slightly better battery life out of the same 5000mAh capacity.
To sustain performance, Galaxy S25 Ultra houses a 40% larger vapor chamber. As for the imaging system, the only hardware improvement this time is the shift from the old 12MP ultrawide to a 50MP one. Apart from that, it mainly relies on improved image processing algorithms, a part of which relies on the improved ISP of the new chip.
For those wondering, these are pretty much all the hardware changes the Galaxy S25 Ultra brings over its predecessor. It will be interesting to see if the new AI features get rolled out to the Galaxy S24 Ultra with the One UI 7 update, as these are the selling points of the new flagship.
The phone comes in two different color options: Titanium Black, Titanium Gray, Titanium Silverblue, and Titanium Whitesilver. The prices in the US are as follows:
- 12GB+256GB: $1300
- 12GB+512GB: $1420
- 12GB+1TB: $1650
The Galaxy S25 series will hit the shelves on February 7th; however, interested users can hit the “Pre-order” button starting today.
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