Philips is rolling out its latest OLED+950 and OLED+910 TVs, packed with advanced technology to deliver an exceptional viewing and gaming experience. The OLED+950, available in 65” and 77” sizes starting September, and the OLED+910, coming in June with 55”, 65”, and 77” options, are designed to impress with their picture quality, sound, and gaming capabilities.
High-End Performance
At the heart of both models is the 9th Gen P5 AI Dual Engine processor, which uses artificial intelligence to improve picture quality. It analyzes content in real time, adjusting colors, contrast, and sharpness to make everything look more vibrant and lifelike. The TVs also feature META Technology 3 OLED panels, which use a unique four-layer RGB design to improve color accuracy and brightness. The OLED+950, for example, can hit a peak brightness of 3700 nits, making HDR content pop with stunning detail.
One standout feature is the improved reflection control. The META 3.0 panel blocks over 99% of on-screen reflections, so you can enjoy clear, crisp images even in brightly lit rooms. Plus, the new panel design reduces power consumption by up to 20%, making these TVs more energy-efficient.
For gamers, Philips has added some clever upgrades. The updated Game Bar now automatically detects popular games and applies your saved settings, so you don’t have to tweak things every time you play. There’s also a minimap zoom feature, which lets you enlarge and reposition in-game maps, and an enhanced color helper mode for better visibility in competitive games.
Great Picture and Sound
Sound is another highlight. The OLED+950 comes with a 70W 2.1 sound system, complete with a dedicated bass driver for deep, punchy audio. The OLED+910 steps it up with a Bowers & Wilkins 3.1 sound system, featuring front-firing speakers and a rear subwoofer for rich, room-filling sound. Both models also include four-sided Ambilight, which projects light around the TV to match the on-screen action, creating a more immersive experience.
Design-wise, these TVs are sleek and modern, with slim black metal bezels and stylish stands. They run on the latest Google OS, making it easy to stream your favorite shows and apps.
Pricing & availability
The Philips OLED+950 is set to launch in the second half of 2025 in 65- and 77-inch sizes. Pricing is yet to be made public.
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