Motorola aims to become the third-largest smartphone maker outside China within three years, we reported last year. Now, according to a report from market research firm TechInsights, the brand has ranked third in the Japanese smartphone market in the fourth quarter of 2024. Notably, this is the brand’s first time entering the top three in the country. The company achieved a market share of 8.5%.
Motorola budget and mid-range devices have attracted significant attention lately
According to the report (via ITHome), the acquisition of Japanese smartphone giant FCNT and the launch of new products at the end of 2024 have played a crucial role in this achievement. Either way, it’s good to see Motorola doing well in its business without adding bloatware or cutting costs on hardware.
The company has emerged as a tough competition to the other Chinese brands with its rare combination of more than capable hardware and clean UI experience. While there is still room for improvement on both fronts, the brand has attracted a lot of attention in the last couple of years with its different approach. Speaking of the ranking, Apple and Google appear in the first and second positions.
Motorola launched two FNCT arrow-branded smartphones alongside the Moto G64 and Edge 50S Pro, all of which performed well in the country and paved the way to become the third-largest smartphone brand in the period in Japan.
For users outside the country, Motorola has to offer the mid-range Moto Edge 50 Pro, the more premium flip style Razr 50 and Razr 50 Ultra (known as Motorola Razr+ in the US), or the affordable G series. For those unfamiliar with Motorola’s recent offerings, check out this super affordable Moto G05. You will get to see a part of the reason behind the brand’s recent success.
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