Nubia has unveiled the world’s first smartphone to feature full-scale DeepSeek AI integration, setting a new milestone in on-device artificial intelligence. According to the company, their current flagship Nubia Z70 Ultra incorporates the DeepSeek model at a system-wide level, eliminating the need for standalone apps while enabling fluid AI-driven interactions.
Unlike traditional AI assistants that rely on cloud processing or require dedicated applications, DeepSeek’s integration in the Z70 Ultra allows users to access its capabilities instantly.
This includes seamless voice assistant functionality and Nebula AI-powered image recognition, which lets users snap a photo to analyze and solve complex problems in real-time. Nubia has also extended its AI ecosystem beyond smartphones, incorporating real-time activation features in its earbuds to enable continuous conversation support. In addition to the Z70 Ultra, other models will soon receive updates.
Beta Update Rolls Out
Ahead of today’s announcement, Nubia had already begun rolling out a beta update to Z70 Ultra users. The 126MB update enhances DeepSeek integration across both the standard and Starry Sky editions, refining voice assistant capabilities and optimizing Future Mode, which now defaults to enabling Nebula AI.
Additional refinements include adjustments to the search bar’s position, fixes for app search redirections, and improvements to the screen assistant’s UI behavior. The update also resolves memory leaks in the Nebula Gravity system, addressing stability concerns.
DeepSeek Gains Momentum
Nubia isn’t the only brand looking to embed DeepSeek at the core of its devices. Other Chinese manufacturers are reportedly developing similar integrations, while Samsung is rumored to be exploring DeepSeek AI for its Galaxy smartphones in China.
According to leaker Ice Universe, this move could position DeepSeek as a regional alternative to Google’s Gemini AI, enhancing One UI with localized AI-driven features. Beyond functionality, Samsung’s adoption could also help the company navigate China’s regulatory landscape and compete more effectively with AI-heavy rivals like Huawei. While Samsung has yet to confirm its plans, DeepSeek’s growing adoption suggests it could soon become a standard feature in Chinese-market smartphones.
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