iQOO has opened its first pop-up store, iQOO Arena, in India at Select City Walk Mall, Saket, New Delhi. The store will operate from February 21 to 23, 2025, between 11 AM and 7 PM. Visitors can preview the iQOO Neo 10R before its official March 11 launch, exploring its high-performance gaming features.
The pop-up offers a hands-on experience through gaming zones, highlighting the Neo 10R’s stable 90 FPS gameplay for up to five hours. Powered by Snapdragon 8s Gen 3, the device features a 6400mAh battery and 80W Flashcharge, ensuring efficient long-duration performance. It will arrive in Moonknight Titanium and India-exclusive Raging Blue.
Nipun Marya, Chief Executive Officer at iQOO, said, “As we approach the iQOO Neo 10R launch, we’re thrilled to give customers an exclusive preview. Our first-ever iQOO Arena lets us directly engage with the youth seeking high-performance gaming. We believe the Neo 10R’s power will exceed expectations.”
Alongside the Neo 10R, the iQOO Arena also showcases the iQOO 13. Consumers can book the iQOO 13 at the store, and online buyers receive free TWS earbuds. Students can register for the iQOO Students Programme to win special giveaways.
Attendees can test device capabilities in real-world settings and explore new ways to enhance their gaming sessions. iQOO Arena underscores the brand’s commitment to performance, innovation, and user engagement.
The event provides a hands-on glimpse of the Neo 10R’s leading features ahead of its official launch, appealing to mobile gamers and tech enthusiasts alike. With direct demonstrations of high-FPS capabilities, iQOO sets out to reinforce its reputation as a performance-centric brand.
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