Qualcomm has announced the launch of its first-ever Snapdragon Experience Zone in India, which is intended to bring its cutting-edge technology closer to consumers in the country. The company has been constantly pushing the boundaries of how much is possible with a compact battery-powered device. The company has solved the battery life issue of Windows laptops thanks to its Snapdragon X series chips. Now, aside from the research and development, the company is also letting people experience the options they have.
In collaboration with Croma (a leading consumer electronics retail chain), the Experience Zone is now open at the Croma Store in Juhu, Mumbai. Qualcomm reportedly has plans to establish more such zones across the country, which would let customers explore and interact with devices powered by Snapdragon processors.
Qualcomm is showcasing a wide range of products
The Snapdragon Experience Zone showcases a wide range of ecosystem products, which include smartphones, PCs, wearables, and audio devices, all powered by Qualcomm’s advanced processors.
Visitors can enjoy a hands-on experience with these devices and witness firsthand the capabilities of Snapdragon chips, particularly their on-device AI features. Trained staff are also available to provide demonstrations and answer user queries, to ensure users walk away with a deeper understanding of the technology.
Savi Soin, President of Qualcomm India, emphasized the significance of this initiative, stating, “This allows customers to experience the transformative power of on-device AI, showcasing the cutting-edge capabilities of the Snapdragon ecosystem.”
The Windows laptops powered by the Arm-based Snapdragon X series SoCs are priced under $600 (approximately Rs. 50,000) globally, and a similar pricing strategy is anticipated for the Indian markets as well. Aside from the increased power efficiency, the NPU capability of the Snapdragon-powered laptops also makes them a great option for AI processing, which will make more sense as the industry moves towards a deeper integration of the technology. Microsoft was recently reported to be working on a distilled version of DeepSeek-R1, and the Snapdragon-powered laptops will be the first to benefit from this development.
The event, titled “AI PCs for Everyone,” highlights Qualcomm’s focus on making AI-powered devices accessible to a wider audience. With plans to expand the Snapdragon Experience Zones across India, Qualcomm aims to strengthen its presence in the country while educating consumers about the transformative potential of its technology.
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(Via)
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