OpenAI has updated ChatGPT’s web search to make online shopping easier for users. Announced on Monday, the update lets ChatGPT give personalized product recommendations, including images, reviews, and direct purchase links. Users can now ask detailed shopping questions in natural language and get specific product suggestions.
The feature is built into ChatGPT’s default GPT-4o model and is available worldwide to Free, Plus, and Pro users — even without logging in. When users search for products, ChatGPT will show a few options across categories like fashion, beauty, home goods, and electronics.
OpenAI said the shopping results are based on structured metadata from third-party sources, including product descriptions, prices, and reviews. The company stressed that there will be no ads and that it will not earn commissions or affiliate revenue from purchases.
Since launching its web search tool last year, ChatGPT has handled over 1 billion searches in the past week alone. OpenAI said this update is part of its larger plan to compete with Google by offering a more straightforward, user-first search experience without ad clutter.
The shopping feature aims to give users quick, personalized results without the distractions of paid promotions.
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(via: Reuters, TechCrunch)
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