Sony is discontinuing its PlayStation Stars loyalty program, launched in 2022, with point earning ending July 23, 2025, and the program going offline on November 2, 2026. While no replacement is confirmed, Sony plans to evolve its loyalty efforts.
Sony has announced the closure of PlayStation Stars, a rewards program that let players earn points through digital store purchases, trophy achievements, and campaign completions since its 2022 debut, per PlayStation Blog. Points could be redeemed for store credit or digital collectibles, with higher tiers unlocking perks. The program, available on PS5, PS4, and the PlayStation App, will stop accepting new members immediately, and cancellations forfeit all points with no rejoining option.
Players can earn points and rewards until July 23
Players can earn points and rewards until July 23, 2025, after which no new campaigns or rewards will be offered. The program will fully shut down on November 2, 2026, though earned points remain redeemable until then, and digital collectibles will stay accessible post-closure. Sony’s statement hints at future loyalty initiatives, with plans to “build upon key findings” from Stars, but no concrete replacement has been detailed.
The decision follows a turbulent history, including a month-long outage in 2024 after a glitch, and mixed fan reactions, with some on X like @PlayStationSize praising collectibles and others like @Genki_JPN criticizing limited rewards. Sony’s focus may shift to community activities, such as PSN events or PlayStation Plus enhancements.
With 55 million PS5 units sold by March 2025, Stars’ end could redirect resources to broader engagement, like PS6 loyalty programs. Will Sony’s next loyalty venture recapture Stars’ charm, or leave fans wanting? The coming years will tell.
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