It was reported a few months ago that Vivo may launch Jovi-branded smartphones in the market. Well, that has finally come true, as the Jovi V50 5G and Jovi V50 Lite 5G have been officially announced in Brazil. These are the first Jovi-branded phones to hit the Brazilian market. Previously, Jovi was thought to be a new sub-brand from the company. However, it is not a sub-brand but a strategic rebranding of Vivo Mobile’s products specifically for the Brazilian market due to a trademark conflict with Telefônica Brasil, which owns the “Vivo” brand name in the country.
Jovi V50, V50 Lite specifications and features

In terms of specifications, the Jovi V50 5G and Jovi V50 Lite 5G offer the same innards as the Vivo V50 5G and Vivo V50 Lite 5G available in other markets.
The Jovi V50 is an IP68/69-rated phone featuring a 6.77-inch curved-edge AMOLED panel that supports a 1.5K resolution, a 120Hz refresh rate, up to 4500nits peak brightness, and an in-display fingerprint sensor. The device is powered by the Snapdragon 7 Gen 3 chip and a 6,000mAh battery with 90W charging.
The V50 ships with 12GB of LPDDR4x RAM and 512GB of UFS 2.2 storage. On the front, it features a 50-megapixel selfie camera, and its rear panel is equipped with a 50-megapixel main camera with OIS, a 50-megapixel ultra-wide, and an Aura LED flash. The phone comes preloaded with Android 15 with a layer of FunTouch OS 15 on top.

The V50 Lite 5G, on the other hand, has a 6.77-inch 1.5K 120Hz AMOLED panel with up to 1800nits max brightness. The Dimensity 6300-powered phone has 8GB of LPDDR4x RAM, 256GB of UFS 2.2 storage, and a 6,500mAh battery with 90W charging.
For selfies, the device has a 32-megapixel front camera. On the back, it features a 50-megapixel Sony IMX882 primary camera and an 8-megapixel ultra-wide lens. Other features include FunTouch OS 15-based Android 15, an in-screen fingerprint sensor, and an IP65-rated body.
At present, there is no information on the pricing of the Jovi V50 and V50 Lite.
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