After entering the Indian market in 2015, ZTE’s sub-brand Nubia launched several smartphones, including the Nubia Z9 Mini, Z11 Mini, Z11, N1, Z11 MiniS, M2 Lite, N1 Lite, Z17 Mini, N2, M2, and M2 Play. The Z17 Mini, released in 2017, was the last regular smartphone from the brand in India. Between 2018 and 2019, Nubia introduced a couple of Red Magic gaming phones in the country before exiting the Indian market entirely. Recently, brands such as Acer and Alcatel have re-entered the Indian market by partnering with Indian-based manufacturing companies. It appears that Nubia may be planning a comeback using a similar strategy.
Three Nubia phones bag BIS certification in India
As seen in the screenshot above, new Nubia smartphones with model numbers Z2460, Z2462N, and Z2464N have recently received BIS certification in India. These are being manufactured by SkyQuad Electronics & Appliances Pvt. Ltd, a company based in Telangana.
These model numbers correspond to the Nubia Music 2, Nubia Focus 2 5G, and Nubia Neo 3, all of which have already been launched in other countries. Their BIS listings suggest that they could be the first devices marking Nubia’s return to the Indian smartphone market. As of now, there is no official announcement from Nubia regarding its comeback in India.
The Nubia Neo 3 5G is a budget-friendly gaming phone equipped with a 6.8-inch AMOLED FHD+ 120Hz screen, a Unisoc T8300 chipset, 8GB of RAM, 256GB of internal storage, a 6,000mAh battery with 33W charging, a 16-megapixel front camera, a 50-megapixel dual-camera setup, RGB lighting, gaming shoulder triggers, and an in-screen fingerprint sensor. This phone was also introduced in Indonesia with an IDR 2,449,000 (~$150) price tag.
The Nubia Focus 2 5G has a 6.7-inch IPS LCD HD+ 120Hz display, a Unisoc T760 chip, 8GB of RAM, 256GB of built-in storage, a 5,000mAh battery with 22.5W charging support, a 16-megapixel front camera, a 108-megapixel triple camera unit, and a side-mounted fingerprint sensor. This phone is available in Indonesia for IDR 2,000,000 (~$120).
The music-focused Nubia Music 2 is a budget-friendly phone, which is priced at MYR 389 (~$90) in Malaysia. The major highlight of this phone is that it is equipped with a DTX-S Ultra-enabled 2.1 channel audio system featuring three full-range speakers. It comes with other features, such as spatial audio, 95dB max volume, and a 3.5mm audio jack. In terms of specs, it features a 6.7-inch LCD HD+ 120Hz screen, a Unisoc T7200 chip, 4GB of RAM, 128GB of storage, a 5,000mAh battery with 10W charging, and a 50-megapixel main camera. It lacks support for 5G connectivity.
Considering the pricing of these phones, Nubia is likely aiming its phones at the Rs 10,000 to Rs 25,000 price segment.
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