Samsung just launched its 2025 Bespoke AI appliance lineup in India. The company says these new products will make daily tasks easier through artificial intelligence and better connectivity.
The new range includes refrigerators, washing machines, air conditioners, and a washer-dryer combo unit. Samsung built these appliances around four main benefits: Easy, Care, Save, and Secure.
New AI Interface Controls Everything
All appliances now come with Samsung’s AI Home screen interface. This touchscreen display lets you control connected devices, check appliance status, watch entertainment, and communicate with family members from one place.
The upgraded Bixby voice assistant can now recognize different users through Voice ID. When you speak, it switches to your Samsung account automatically for personalized settings.
SmartThings connectivity adds Family Care services. The system sends alerts to family members when something unusual happens, like when no activity is detected at expected times. This helps families keep track of elderly relatives.
Bespoke AI Laundry Combo
The standout product is the Bespoke AI Laundry Combo, priced at ₹3,19,000. This machine washes and dries clothes in one unit, so you don’t need to move wet clothes between machines.
The AI Wash & Dry feature detects fabric type, soil levels, and load weight. It then adjusts water amount, detergent, wash time, and drying settings automatically for each load.
Heat pump drying technology reduces drying time by 60% and uses 75% less energy than regular dryers. The Super Speed cycle can wash and dry a full load in 98 minutes.
The machine has a 7-inch AI Home display that shows cycle progress, energy usage, and lets you control other home appliances. The Flex Auto Dispense System holds enough detergent for 32 loads. After each cycle, the Auto Open Door releases humid air to prevent bad smells.
Bespoke AI Refrigerator with AI Vision Inside
The Bespoke AI Refrigerator uses AI Vision Inside to recognize up to 37 fresh food items and 50 processed foods. You can check what’s inside remotely, track expiry dates, and get recipe suggestions based on available ingredients.
It has a 9-inch AI Home Display that works as a kitchen control center for schedules, entertainment, and appliance management. The Auto Open Door opens hands-free when you approach.
The refrigerator includes Twin Cooling Plus technology, Convertible 5-in-1 modes for flexible storage, and Active Fresh Filter+ that kills 99.99% of harmful bacteria. SmartThings Energy monitoring shows real-time power consumption.
Bespoke AI WindFree Air Conditioner
The Bespoke AI WindFree Air Conditioner starts at ₹36,000. It cools rooms through 23,000 micro-holes instead of direct air blasts, eliminating cold drafts.
AI Energy Mode cuts power consumption by up to 30% by adjusting compressor speed based on room temperature and your usage patterns. The AI system learns your preferences over time to improve efficiency.
Bespoke AI Top Load Washer
The Bespoke AI Top Load Washer starts at ₹24,500 for the 8kg model. AI Wash technology detects fabric type and weight, then recommends optimal settings automatically.
The AI system adjusts water level, agitation intensity, wash time, and rinse duration for each load. This provides 25% better fabric care compared to standard cycles. Other features include Ecobubble, Hygiene Steam, Stain Wash with built-in heater, and AI VRT+ technology.
Availability and Pricing
The 2025 Bespoke AI range is now available through Samsung.com, Samsung Exclusive Stores, and major retail and e-commerce platforms. The Bespoke AI Laundry Combo is priced at ₹3,19,000. The WindFree Air Conditioner starts at ₹36,000. The Double Door Refrigerator is priced from ₹44,000, and the Top Load Washer starts at ₹24,500 for the 8kg model. The French Door Refrigerator with AI Home display will be available starting in July.
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