Samsung has announced its 2025 Bespoke AI appliance series in India, highlighting its expanding AI Home ecosystem. The lineup, confirmed by the company, introduces smart and connected household appliances designed to personalise and simplify daily routines. Central to this announcement is the launch of the Bespoke AI Laundry Combo, which merges washing and drying in one intelligent system.
Samsung’s 2025 Bespoke AI appliances: Smart control with AI, voice features, and enhanced security
The Bespoke AI series brings a unified interface across a range of appliances, including refrigerators, air conditioners, and washing machines. The AI Home display—integrated into select models like the Laundry Combo and Refrigerator—acts as a control centre, offering access to media, device control, and energy tracking. The upgraded Bixby assistant supports natural language, voice ID-based personalization, and screen readers.
The Laundry Combo introduces AI Wash & Dry, automatically adjusting water, detergent, and settings based on laundry weight, fabric, and dirt levels. With heat pump drying, the machine finishes a full load in 98 minutes, while the 7-inch display offers cycle management and real-time consumption data.
The AI Refrigerator comes with AI Vision Inside to identify up to 87 food items, suggest recipes, and manage expiry tracking. Its 9-inch display doubles as a smart home dashboard. Meanwhile, the WindFree Air Conditioner offers draft-free cooling via 23,000 micro-holes and AI-driven energy control. The Top Load Washer includes advanced AI Wash, fabric care modes, and SmartThings integration.
Samsung Knox protects these devices with multi-layered IoT security, earning Diamond-level certification from UL Solutions. Accessibility features like voice alerts, Auto Open Door, and large font displays also make the lineup inclusive for all users.
Price and availability
The Bespoke AI Laundry Combo is priced at Rs 3,19,000. The WindFree Air Conditioner starts at Rs 36,000, while the Double Door Refrigerator begins at Rs 44,000. The Top Load Washer starts from Rs 24,500 for the 8kg variant. The French Door Refrigerator with AI Home will be available in India from July 2025. These appliances are available through Samsung’s website, exclusive stores, and major retail platforms.
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