itel has expanded its wearables lineup with the launch of two new smartwatches in India – the Alpha Edge and Alpha Style. The standout feature across both models is their snap-on protective case, allowing wearers to switch between a sleek daily design and a tougher, adventure-ready exterior, a first-of-its-kind offering in India’s smartwatch segment.
itel Alpha Edge specifications and price

The Alpha Edge features a large 2.0-inch HD display with up to 500 nits brightness, making it easy to read outdoors. It carries an IP68 rating, making it water and dust-resistant, ideal for fitness, travel, and casual use. The watch supports Bluetooth calling, message alerts, and includes 100+ sports modes, 150+ watch faces, and core health tracking features like heart-rate monitoring, sleep tracking, and SpO₂ measurement.
With a 300mAh battery, the Alpha Edge can last up to 15 days on standby. It also includes practical functions such as a stopwatch, music control, built-in games, calculator, and weather updates. The watch is available in Lurex Black and Midnight Blue for Rs 1,499 (~$17), and is now on sale via offline retail stores across India.
itel Alpha Style specifications and price

For users who prefer a round dial, the Alpha Style offers a 1.43-inch AMOLED screen with 700 nits brightness, 466 × 466 resolution, and Always-On Display. It is powered by a Bluetooth 5.3 chip, enhancing battery efficiency and calling clarity. It shares the same health and sports tracking features as the Alpha Edge, along with identical battery capacity and standby time.
Available colours include Midnight Blue, Lurex Black, Rose Gold, and Champagne Gold. The Alpha Style is priced at Rs 1,799 (~$21) and is also available via offline retail stores across the country.
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