Apple may be gearing up for its biggest camera upgrade yet with the upcoming iPhone 17 Pro series. According to a leak shared with MacRumors by an anonymous source, the next Pro iPhones will feature several new camera capabilities.
The source claims to have knowledge of a commercial for the device, reportedly filmed by the Slovenian production company Division Film. The studio even lists Apple as its client. However, MacRumors says the information has not been independently verified.
One of the standout upgrades reportedly coming to the iPhone 17 Pro is a redesigned telephoto lens that supports up to 8× optical zoom. That’s a noticeable jump from the current 5× zoom on the iPhone 16 Pro Max and would give users more flexibility when capturing subjects from a distance.
The new lens is said to offer continuous zoom capabilities across different focal lengths, something that would bring it closer to DSLR-style versatility.
Apple is also rumored to be introducing a dedicated pro camera app. The app would offer advanced photo and video tools and is expected to rival third-party apps like Halide and Filmic Pro. It’s not yet clear whether this app will be exclusive to the iPhone 17 Pro lineup or come to older devices as well.
A push toward video creators
More surprisingly, Apple may be adding a second camera control button, this time on the top edge of the phone.
We’d be surprised if Apple seriously considers this idea, as it has been rumored to be moving toward a button-less phone design. Also, the existing camera button didn’t receive particularly positive reviews.
While there’s talk of a brand-new app, the source also suggests Apple could instead deliver a significant update to its existing Final Cut Camera app.
Beyond camera improvements, the leak claims the iPhone 17 Pro will come in a new copper-like finish and may feature a centered Apple logo on the back.
Apple is expected to announce the iPhone 17 series in September. If even half of these camera rumors hold up, the Pro models will be a notable improvement over their predecessors.
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