Apple has officially sent out invitations for its next big event, where the iPhone 17 series will make its debut. The launch, branded as the “Awe dropping” event, is set for September 9th, 2025, at 10AM PT.
As expected, the spotlight will be on the company’s new smartphones. Apple is planning four models this year: a refreshed base iPhone 17, two Pro editions, and an all-new iPhone 17 Air with a slim design. The event will also bring updates to the Apple Watch lineup.
According to Bloomberg, the standard iPhone 17 won’t look too different from the iPhone 16 but will carry a larger screen and improved cameras. The iPhone 17 Pro and Pro Max are said to feature a redesigned back with an expanded camera area that spans across the width of the phone.
The biggest shift, however, comes from the thinner iPhone 17 model. Apple is introducing a design that’s about 2 millimeters slimmer than existing devices. The trade-off will be a shorter battery life and a single rear camera, but Apple is betting that the sleek form factor will appeal to new buyers.
As for the price, the iPhone 17 could start at $799, while the Pro is expected to come in at $1,099 and the Pro Max at $1,199. The Air will sit somewhere in between, ranging from $899 to $1,299.
Looking ahead
Beyond the iPhone, Apple is also expected to announce an updated Apple Watch Series 11, Apple Watch Ultra 3, and Apple Watch SE 3 . The company is lining up a busy product cycle for the entire 2026 with a faster Vision Pro headset, a refreshed iPad Pro running on the M5 chip, and even new versions of the HomePod mini and Apple TV all in the pipeline.
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