Realme is shifting its strategy as it marks seven years in the smartphone market. At its 7th Anniversary “828 Real Fan Festival” on August 28, the company said it has no plans to enter the foldable phone space for now, choosing instead to expand its ecosystem of accessories and push ahead with new flagship models.
Speaking with Securities Times (via IT Home), Realme CEO Xu Qi confirmed that foldables are not part of the company’s roadmap, citing high costs and limited mainstream appeal. Instead, Realme is investing in accessories such as power banks and headphones.
One highlight from the event was a 20,000mAh power bank, due in September, with 45W fast charging and three color options. The brand also showed off a concept phone with a massive 15,000mAh battery, signaling a stronger push into power-focused solutions.
Realme also teased its next flagship lineup, the Realme 15 series, which will debut in September alongside the new power bank. Instead of experimenting with foldable hinges, Realme is focusing on improving the traditional smartphone form factor.
By skipping foldables, Realme is doubling down on mid-range phones and practical accessories. The 20,000mAh power bank is aimed at users who want reliable power on the go. The strategy puts Realme in closer competition with Xiaomi, which also emphasizes power banks and ecosystem products.
With September launches coming up, Realme is counting on practical design and ecosystem products to win over value-focused buyers while keeping its flagships competitive.
The Realme 15 and 15 Pro were introduced in India last month, now available through retailers like Flipkart and Amazon, starting at ₹25,999 and ₹31,999, respectively. Realme is also preparing to launch the 15T in the country next week.
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