London-based startup Nothing is preparing to launch its first AI-native products in 2026. The move comes on the heels of a $200 million Series C funding round that pushed the company’s valuation to about $1.3 billion.
The round was led by Tiger Global and joined by investors including Qualcomm Ventures, GV, Highland Europe, EQT, Latitude, I2BF, Tapestry, and Indian entrepreneur Nikhil Kamath. Nothing has seen rapid momentum since its founding in 2020, reporting 150% sales growth in 2024 and crossing $1 billion in cumulative revenue by early 2025.
The company’s next step is building devices where AI isn’t just an add-on but the core of the experience. The first lineup is expected to cover phones, audio gear, and smartwatches. According to Pei, the goal is an operating system that adapts to individuals rather than offering the same interface for everyone.
Instead of a single OS experience, Nothing is aiming for what Pei calls “a billion personalized experiences.” That could mean an AI layer that handles routine tasks, anticipates needs, and blends more naturally into daily use.
“The system will handle the non-essential for us, allowing us to focus on what truly matters, which will be different for every person. Unlike today’s one-size-fits-all solution, a billion different operating systems will be rendered for a billion different people,” the company said on its community forum.
While details are still scarce, the roadmap goes well beyond current products. Nothing has floated the idea of bringing its AI-driven OS to smart glasses, humanoid robots, and even electric vehicles in the future.
Pei frames the shift as an effort to make technology “amplify human potential” rather than simply add features. With fresh funding and a bold strategy, Nothing is betting that AI-native hardware will help it stand out in an increasingly crowded consumer tech market.
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