Amazon has introduced a refreshed Fire TV lineup alongside a smarter Alexa+ experience, designed to make finding and watching content faster and more intuitive.
Fire TV Omni QLED Series
The flagship Omni QLED Series delivers displays that are 60% brighter than before with nearly double the local dimming zones for sharper contrast. Dolby Vision and HDR10+ Adaptive support enhance color vibrancy, while a new processor boosts performance by 40%. Omnisense technology adjusts colors to room lighting, powers down when the room is empty, and even displays interactive art. Alexa+ is built-in, allowing direct voice commands.
Fire TV 2-Series and 4-Series
The redesigned 2-Series offers crisp HD, while the 4-Series supports 4K. Both now include ultra-thin bezels and are 30% faster with a quad-core processor. Omnisense arrives on these models too, bringing smart features to lower price points. Dialogue Boost, available across all new TVs, lets viewers raise voice levels without amplifying background noise.
Fire TV Stick 4K Select
The new Fire TV Stick 4K Select offers HDR10+ support, vibrant 4K streaming, and fast app launches powered by the new Vega OS. It also works with Prime Video, Netflix, and more, with support for Xbox Gaming, Luna, and Alexa+ coming soon.
Alexa+ Improvements
Alexa+ now offers conversational search, personalized recommendations, and live sports integration. Users can ask for content similar to previous favorites, check actor bios, or view live scores while watching. It also provides a unified watchlist, redesigned live guide with tailored recommendations, and a continue-watching row across services.
Availability and Pricing
All new devices are available for pre-order today and will begin shipping next month. The Fire TV Stick 4K Select is priced at $39.99. The Omni QLED Series comes in 50-, 55-, 65-, and 75-inch models starting at $479.99. The 4-Series ranges from 43 to 55 inches and starts at $329.99, while the 2-Series is available in 32- and 40-inch models starting at $159.99. Alexa+ is included with these new Fire TVs and select models from Panasonic and Hisense.
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