YouTube is expanding its Premium Lite pilot to India, giving viewers a lower-cost option to watch most videos without ads. The plan is priced at ₹89 per month.
Premium Lite works across phones, laptops, and TVs. It removes ads from most videos but does not cover everything. Ads will still appear on music content, Shorts, and when users search or browse. Those who want ad-free music on YouTube and YouTube Music, along with offline downloads and background play, will need the full YouTube Premium plan.
The rollout comes as YouTube Music and Premium together have reached more than 125 million subscribers worldwide, including trial users. YouTube says Premium Lite is meant for viewers who mainly want ad-free video streaming, while keeping the price more affordable than the full plan.
Since launching YouTube Music and Premium, the company has been adding options to suit different viewing needs. Premium Lite continues that approach and also creates more ways for creators and partners to earn revenue.
YouTube says the platform offers a wide mix of content, including dramas, podcasts, and live gaming streams. With Premium Lite, users in India can watch most of this content without interruptions while choosing a plan that fits their budget.
The service is being rolled out now and will be available across India in the coming weeks.
(Source)
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