HTC, once one of Android’s biggest pioneers, might finally be making its way back into the smartphone spotlight. At Dubai’s GITEX 2025 tech expo, several new devices from HTC’s Wildfire series have been spotted on display.
The buzz started after X user @hkyamane shared photos of the lineup. One of the images show four models, each with a distinct camera design and finish. Another image shows a rugged-looking model with reinforced corners, suggesting it’s built for outdoor use and likely boasts some degree of water and dust protection.
The most eye-catching device, however, appears to be a budget “gaming” phone. Its bold red accents and angular styling give it a clear performance-first identity. According to @hkyamane, this model is powered by the Unisoc T765 chipset, a 6nm octa-core processor. It’s paired with a 5,600mAh battery.
On the camera side, it sports a 50MP main sensor and a 16MP selfie camera — respectable specs for what’s expected to be an affordable device. While display details remain under wraps, a 120Hz IPS panel seems likely given the gaming focus. An official launch is reportedly planned for later this fall.
The revived Wildfire lineup seems aimed at emerging markets, much like the original Wildfire models from the early 2010s and the later 2019 revival. Pricing is expected to stay competitive — but we’ll have to wait for an exact number.
For a brand that’s spent the last few years focused mostly on VR and metaverse hardware, this feels like a meaningful step back toward its mobile roots. Whether HTC can truly reignite the spark that once made it a household name remains to be seen, but one thing’s clear — the company isn’t done fighting yet.
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