A recent report revealed that Samsung’s Galaxy S25 Edge, known for its ultra-thin design and smaller battery compared to other S25 models, has reportedly struggled with sales. As a result, the company is said to have cancelled the Galaxy S26 Edge from next year’s lineup, replacing it with the Galaxy S26 Plus, which was previously thought to be discontinued. Now, a similar situation seems to be unfolding for Apple, as a new report claims that the iPhone Air, despite its sleek, ultra-thin form factor and flagship-level specifications, is also facing slower-than-expected sales.
iPhone Air demand falls behind other iPhone 17 models
According to The Elec, which cites Japan’s Mizuho Securities, Apple is expected to scale back production of the iPhone Air by around one million units this year due to lower-than-projected demand.
Interestingly, this move contrasts with Apple’s broader iPhone strategy, as the company plans to increase production for the iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max by a combined total of two million units. The overall production forecast for the iPhone 17 lineup has been revised upward from 88 million to 94 million units for early 2026, reflecting confidence in the series’ performance overall.
While the iPhone Air reportedly sold out quickly in China during its launch phase, its reception in Western markets has been more muted. Analysts suggest that its pricing and specifications may have limited its appeal, as consumers seem to favour the iPhone 17 for its value or the iPhone 17 Pro models for their enhanced camera systems and premium features.
The underwhelming performance of the iPhone Air mirrors trends seen across the smartphone market, where ultra-thin designs are often met with mixed responses due to reduced battery capacity and fewer camera options.
Market watchers believe Apple’s adjustments indicate a strategic response rather than a setback, as the company continues to refine its approach to balance innovation with market expectations. Despite the cutback, Apple’s overall iPhone 17 series remain one of its strongest performers in recent years, maintaining high demand globally.
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