RedMagic is back in the headlines — and this time, it’s not for breaking performance records, but about design. Just days after its official debut in China, the gaming brand dropped a short animated clip poking fun at the smartphone industry’s biggest names, starting with Apple.
The video shows a tiny road roller flattening the oversized camera bumps found on today’s flagship phones — a jab aimed squarely at the iPhone 17 Pro’s chunky rear module.
RedMagic’s message is pretty clear: why bulge when you can blend? One of the unique characteristics of the company’s recent flagships is the camera module design, which sits completely flush with the back panel. This isn’t just rare in today’s smartphone market — it also brings a few practical benefits. For one, the phone doesn’t wobble when placed on a flat surface.
And for those wondering about the camera performance, RedMagic shared a few sample shots taken with the 11 Pro+. In summary, the images showed no noticeable noise or grain — issues often seen with smaller sensors — and the colors looked vibrant and well-balanced.
This isn’t the brand’s first playful jab at Apple either. In past campaigns, RedMagic roasted the iPhone for overheating during gaming sessions.
The video’s timing is perfect. With the global launch set for November 3, the viral buzz is doing half the marketing for RedMagic. Whether it’s a lighthearted dig or a calculated bit of guerrilla marketing, one thing’s clear — RedMagic knows exactly how to get people talking.
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