China’s smartphone market hit a small bump in the third quarter of 2025. According to new data from the International Data Corporation (IDC), total phone shipments in the mainland reached 68.46 million units, down 0.5% compared to the same period last year.
IDC says the third quarter is typically a slow season for smartphone sales, and this year was no exception. With fewer new product launches and reduced national subsidies, many buyers held off on upgrades.
The situation could improve next quarter, as many brands launched their new flagships earlier than usual. Xiaomi, for instance, announced the Xiaomi 17 series a month early in September.
The Double Eleven (November 11) sales event is where we may see an increase in purchases. However, IDC Senior Research Analyst Arthur Guo says the event is “unlikely to spark significant additional consumer demand amid economic uncertainty.”
Here’s how the brand performed
Among individual brands, vivo held onto the top spot with 11.8 million units shipped, taking a 17.2% market share despite a 7.8% year-on-year decline.
Apple followed closely with 10.8 million units and a 15.8% share, posting a small 0.6% increase from last year. Huawei came in third with 10.4 million units and a 15.2% share, slipping 1% year-on-year. Xiaomi shipped 10 million units, taking 14.7% of the whole market. It’s a 1.7% drop from last year.
Meanwhile, Oppo managed a slight recovery, shipping 9.9 million units for a 14.5% share, up 0.4% year-on-year. Honor matched Oppo’s shipments at 9.9 million units, but its market share dipped 1.5% to 14.4%.
Don’t miss a thing! Join our Telegram community for instant updates and grab our free daily newsletter for the best tech stories!
For more daily updates, please visit our News Section.
(Source)
Comments