China’s Double 11 shopping festival has concluded, and JD.com has confirmed the final smartphone sales rankings. Apple, Xiaomi, and Vivo secured the top three spots in total unit sales as of 11:59:59 PM on November 11. The rankings shows Apple’s continued dominance and the strong performance of major Chinese smartphone makers.
Apple ranked first in both brand revenue and unit sales. The iPhone 17 Pro Max, iPhone 17 Pro, and iPhone 17 occupied the top three positions in the individual model rankings. The iPhone 17 series continued to attract strong demand across all price segments, especially in the premium category.
Xiaomi claimed the second position overall and remained the top-selling Chinese brand. Its broad product portfolio helped secure this result. The Redmi K80 ranked fourth in overall unit sales, making it the most popular Chinese smartphone during the event. The Redmi Turbo 4 Pro and K80 Ultra also appeared in the top ten, contributing to Xiaomi’s lead among domestic brands.
Vivo and its sub-brand iQOO took third place, maintaining solid sales across both midrange and flagship segments. Oppo and OnePlus combined for the fourth position in brand sales, supported by a diverse lineup. Honor followed closely, with strong momentum driven by the X70 series.
Huawei ranked sixth in unit sales but climbed to fourth in brand revenue. The company saw strong demand for its premium smartphones, including the Mate 70 Pro+ and Mate X6. These models also performed well in the high-end segment priced above 6,000 yuan ($842).
The data also showed that Philips and K-Touch returned to the top ten in sales volume. These brands showed niche appeal in specific categories. Samsung, Realme, Nubia, and Motorola rounded out the top ten, maintaining steady sales during the shopping festival.
In the premium category, Apple held the top three spots, but Xiaomi achieved a significant result. The Xiaomi 17 Pro Max ranked fourth in the 6,000-yuan-and-above segment, ahead of the Huawei Mate 70 Pro+. It became the best-performing Chinese flagship model in the premium class this year.
The 2025 Double 11 results reflected a familiar pattern of Apple’s dominance, but also showed growing competition from Chinese brands in both value and flagship segments.
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(Via)
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