Samsung has revealed an updated version of its Bespoke AirDresser, a home appliance that refreshes clothes using directed air and chemical-free steam. The announcement came from Samsung India’s digital appliances leadership, highlighting improved hygiene modes and gentle crease reduction, built to fit busy routines and sensitive fabrics.
Bespoke AirDresser key highlights
The new AirDresser refreshes garments without putting them through full washing cycles. Its Dual AirWash system sends targeted airflows from two sides, clearing fine dust and neutralizing almost all everyday smells from fabrics. The Dual JetSteam setup releases high-temperature steam streams from two directions, disinfecting clothes while reducing crumples naturally.
The hangers are engineered to move air inside and outside the clothing, improving the depth of cleaning and smoothing results without aggressive heat exposure or detergents. A dedicated long-dress section allows extra space for coats, robes, long gowns, and layered traditional outfits.
The device also syncs with the SmartThings app, enabling care suggestions and reminders for routine filter and tank maintenance. It focuses on preserving fragile clothing, including silk sarees, chiffon layers, wool blends such as cashmere or merino, and formal jackets used often in professional wardrobes.
Bespoke AirDresser price and availability
The appliance is available in select Samsung offline retail locations: the brand hub in BKC, Mumbai and the Samsung storefront at Opera House in Bengaluru. It can also be ordered on Samsung Shop app. The standard retail cost is Rs 1,56,990, while early launch pricing temporarily drops to Rs 1,30,490.
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