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Sony India has launched the ILCE-7V, the fifth generation of its Alpha 7 full-frame mirrorless camera series. It features a newly developed partially stacked Exmor RS CMOS sensor with about 33 megapixels and the updated BIONZ XR2 image processor. The processor now includes the AI unit used in the latest Alpha models, which brings improvements to autofocus, tracking, color accuracy, still image quality, and video performance.

Along with the camera, Sony has also announced the FE 28-70mm F3.5-5.6 OSS II lens. It is a compact and lightweight standard zoom designed to support the ILCE-7V during high-speed continuous shooting.

The Alpha 7 V (ILCE-7V) uses the AI processing unit to deliver faster and more accurate autofocus. Sony states that Real-time Recognition AF is up to 30 percent better and can identify subjects faster. The camera uses 759 phase-detection points that cover up to 94 percent of the frame. It maintains focus even in low light down to EV -4.0. Real-time Tracking improves subject follow accuracy during both stills and video. High-resolution RAW processing is supported through the Imaging Edge Desktop application for more control in editing.

The partially stacked sensor allows a readout speed that is about 4.5 times faster. This helps reduce distortion and supports blackout free continuous shooting at up to 30 frames per second. The system performs up to 60 AF and AE calculations per second. It can shoot 14-bit RAW images at the same speed with full AF and AE tracking. The Pre-Capture feature can record up to one second before the shutter press.

The ILCE-7V offers up to 16 stops of dynamic range to preserve detail across bright and dark areas. The new AI based Auto White Balance system identifies light sources through scene analysis and deep learning to provide more stable and natural colors.

For video creators, the camera offers 7K oversampled 4K 60p recording in full-frame mode and 4K 120p recording in APS-C or Super 35mm mode. There is full pixel readout without pixel binning for better detail. Dynamic Active Mode provides smoother handheld footage. Auto Framing uses AI to keep subjects properly framed. New noise reduction and an improved internal microphone help reduce background noise.

The camera has improved power management. A Monitor Low Bright mode helps extend battery life. Better thermal control supports longer 4K recording sessions. It is rated for about 630 shots using the viewfinder under CIPA standards.

The FE 28-70mm OSS II lens supports up to 120 frames per second AF and AE tracking. It offers coordinated image stabilization, AF during zooming, and breathing compensation when used with compatible cameras.

Both the ILCE-7V and the new lens support Sony’s Road to Zero environmental program. Production uses 100 percent renewable energy and packaging uses Sony’s Original Blended Material instead of plastic.

Pricing & availability

The ILCE-7V body will go on sale from 10 December 2025 at a price of Rs 2,55,990. The ILCE-7V M-Kit, which includes the 28–70mm OSS II lens, will arrive in February 2026 for Rs 2,70,490.

For global markets, the Alpha 7 V body is up for preorder on B&H and CVP at around USD 2,900 / EUR 2,650 / £2,330, with a new kit lens bundle also offered. Wider retail availability is expected by mid-December, and shipments have already started reaching retailers.

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