While Samsung and Motorola have both been prominent fixtures in the American foldable landscape for several years, their strategies have followed different paths. Samsung has long provided a dual-track lineup of both book-style and clamshell devices. In contrast, Motorola focused exclusively on the flip-phone format until this year.
That changed at the CES 2026 tech exhibition in Las Vegas, where Motorola unveiled the Motorola Razr Fold, its first book-style foldable designed to challenge the traditional leaders of the category.
1Motorola’s rapid climb: The new challenger
Motorola’s success story is rooted in its ability to offer high-end technology at a more palatable price point. This approach has allowed the company to climb the ranks and become the number two smartphone brand in the United States specifically within the foldable segment.
By capturing a significant 28 percent of the US foldable market, Motorola has done the unthinkable by actually outperforming Samsung in specific growth metrics. This shift indicates that American consumers are no longer defaulting to Samsung as the only viable choice for a folding device. The brand’s momentum is largely driven by its ability to listen to user feedback, resulting in hardware that feels both premium and practical.
