Update: Here is the official statement from a Realme spokesperson, “This adjustment is part of realme India’s ongoing organizational optimization and is in line with normal industry benchmarks.
This adjustment is unrelated to any other brands. Our products, retail presence, and service commitments remain fully unaffected. realme remains deeply committed to the Indian market and will continue to uphold our mission of making technology more accessible, serving millions of users, and creating sustained long-term value.”
Original story continues…
It was reported in January that Oppo was restructuring its internal brand hierarchy, positioning Realme and OnePlus as sub-brands under a unified ecosystem. Now, a new report by 91mobiles Hindi claims that this transition is beginning to show real-world impact in India, with layoffs reportedly starting across parts of Realme’s sales network.
Restructuring reported as Oppo integration progresses
According to information sourced through retail channels and employees, Realme has reportedly started layoffs within its Indian sales operations. Area sales managers, ground staff, and retail-focused employees are said to be among those impacted as the company looks to reduce operational costs and streamline internal functions.
Sources from Gujarat first highlighted the issue, after which confirmations reportedly came from Delhi, Haryana, Punjab, and other regions. Some employees claim they have been asked to submit resignations, with timelines suggesting their roles could end by April 30 as part of cost-cutting efforts. The restructuring appears to follow earlier reports that Realme will move back under Oppo’s organizational structure as a sub-brand.
This shift means that several operational functions such as marketing, service networks, and distribution could increasingly align with Oppo’s existing infrastructure. As a result, overlapping roles within Realme may no longer be required, which could explain the reported workforce reductions.
What the new brand structure means for Realme
Last month’s report revealed that Oppo will function as the main brand in China, while Realme and OnePlus operate as supporting sub-brands within a unified ecosystem. Despite organizational changes, Realme’s product launches are expected to continue without disruption. Under the new change, Oppo’s online store is now selling Realme devices apart from the usual Oppo and OnePlus phones.
Realme hasn’t commented yet on the new development, similar to how OnePlus released an official statement when shutdown rumors about it emerged.
For more daily updates, please visit our News Section.
Stay ahead in tech! Join our Telegram community and sign up for our daily newsletter of top stories.
Comments