Alongside the wide, book-style Pura X Max, Huawei also unveiled its more conventional flagships, the Pura 90 Pro and Pura 90 Pro Max today. The latter is the top-of-the-line model this generation, as there will be no Ultra variant.
Starting with the display, the Huawei Pura 90 Pro features a 6.6-inch display, while the Pro Max stretches that to 6.9 inches. Both have a single punch-hole cutout.
Huawei is still trying to make things visually distinct. The Pro Max adopts what it calls an “emotional color aesthetic,” which has an industry-first dual-color gradient metal frame and a glowing borderless theme. It comes in Orange Ocean, Emerald Lake, Sunset Purple, Dawn Gold, and Obsidian Black.
The standard Pro tones things down slightly with Pink Guava, Orange Soda, Coconut White, and Mulberry Black.
Cameras
As for the camera, the Pura 90 Pro Max leads with a 50MP RYYB main sensor (1/1.28-inch) with OIS, paired with LOFIC tech and a variable aperture ranging from f/1.4 to f/4.0. Huawei claims it offers up to 16 times greater dynamic range than the iPhone 17 Pro Max, alongside significantly improved highlight and shadow detail.
It’s backed by a 40MP RYYB ultra-wide camera and a 200MP RYYB periscope telephoto (also 1/1.28-inch), offering 4x optical zoom and up to 8x “optical-quality” zoom. Huawei says the telephoto system pulls in up to five times more light than the iPhone 17 Pro Max, thanks in part to what it calls an industry-first three-in-one super concentrating prism. It is also rated for CIPA 7.0 stabilization.
The standard Pura 90 Pro dials things back slightly but keeps the same core philosophy. It uses a 50MP RYYB main sensor (1/1.28-inch) with OIS and the same variable aperture setup (f/1.4–f/4.0), paired with a 12.5MP RYYB ultra-wide (13mm) and a 50MP periscope telephoto with 4x optical zoom and up to 8x optical-quality zoom.
Both phones fall under Huawei’s XMAGE branding and have a Red Maplee multispectral lens. The two also have features like 3D dynamic photos, portrait enhancements, and AI-assisted shooting tools.
Kirin 9030S and AI everywhere
Unlike the Kirin 9030 Pro on the Pura X Max foldable, both devices have the Kirin 9030S processor. The company claims a 200 percent improvement in NPU image understanding, along with gains in AI ISP color processing, telephoto video clarity, and stabilization accuracy.
On the software side, both phones run HarmonyOS 6.1. And AI is a major part of the pitch. Such features include AI pose recommendations, AI-assisted composition, portrait retouching, and one-click photo creation. The Xiaoyi assistant also gets upgrades like real-time pointing recognition and voiceprint detection.
The Pro Max also has Huawei’s Kunlun glass protection, which the company says reduces reflections by 70 percent while significantly improving scratch resistance (up to 16 times) and drop resistance (up to 25 percent).
There’s also support for long-distance voice enhancement, extending usable voice pickup up to 10 meters.
Price and availability
The Pura 90 Pro starts at 5,499 yuan for the 12GB + 256GB model, while the higher-tier (16GB + 1TB) model costs 7,499 yuan. The Pura 90 Pro Max starts at 6,499 yuan and tops out at 8,499 yuan for the 16GB + 1TB model.
Pura 90 Pro
| Variant | Price (CNY) | Price (USD) |
| 12GB + 256GB | ¥5,499 | $824.85 |
| 12GB + 512GB | ¥5,999 | $899.85 |
| 16GB + 512GB | ¥6,499 | $974.85 |
| 16GB + 1TB | ¥7,499 | $1,124.85 |
Pura 90 Pro Max
| Variant | Price (CNY) | Price (USD) |
| 12GB + 256GB | ¥6,499 | $974.85 |
| 12GB + 512GB | ¥6,999 | $1,049.85 |
| 16GB + 512GB | ¥7,499 | $1,124.85 |
| 16GB + 1TB | ¥8,499 | $1,274.85 |
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