Oppo is reportedly preparing to enter the handheld smart imaging device category with a new gimbal camera project. According to a report by China’s Blue Whale Media, the company has internally started work on a dedicated product that could take on popular pocket-sized cameras from brands already active in this segment.
Oppo’s Fuyao gimbal project enters development
Citing people familiar with the matter, the publication reported that Oppo has internally approved a handheld gimbal camera project carrying the codename “Fuyao”. The product is expected to launch in the fourth quarter of this year.
Reports suggest that the Find X10 series will debut in October, and there’s a possibility that its first gimbal could be unveiled at the same event. The company is said to be investing significant resources into the category, with its imaging expertise believed to be one of the key reasons behind the move.
The report also claims that other smartphone brands are preparing similar products. vivo is said to have started development of its own handheld gimbal camera project late last year, and the first model has reportedly already completed the prototype moulding stage. Meanwhile, Honor has already entered the category through its ecosystem platform. At the same time, Vivo is also said to be working on a vlogging camera, which may debut with Vivo X500 series in September.
Industry analysts believe smartphone makers entering this market could change the competitive landscape dominated by brands such as DJI and Insta360. Their advantage lies in imaging algorithms, AI-driven processing, supply chain control and strong offline retail presence. These strengths may help them bring advanced camera experiences into compact handheld products at competitive pricing.
Market data from IDC reportedly shows that global shipments of handheld smart cameras, including gimbal, action and panoramic cameras, reached 16.65 million units in 2025. The segment also recorded strong annual growth, with gimbal cameras emerging as the fastest-growing category. DJI reportedly held around 62 per cent market share, while Insta360 accounted for nearly 12 per cent.
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