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Casio has introduced a new kind of wearable audio device called the earU ER-100 under its newly announced earU brand. Positioned as a hearing assist earphone rather than a traditional hearing aid, the new product combines open-ear comfort, wireless audio support, and digital sound enhancement in a more lifestyle-focused form factor.

Casio earU ER-100 specifications and features

Casio earU ER-100
Casio earU ER-100

The earU ER-100 features a cuff-style open-ear design that sits around the ear without blocking the ear canal. Casio says this approach reduces discomfort such as pressure, heat, and irritation that are commonly associated with conventional in-ear hearing devices. Each earbud weighs around 8 grams without accessories, making it suitable for longer usage sessions.

Casio has also focused heavily on natural sound reproduction. The company says the earbuds combine surrounding environmental audio with digitally corrected sound to make voices easier to hear while maintaining a better sense of direction and distance. The earbuds are also designed to reduce sound leakage and suppress unwanted resonance that can lead to feedback noise.

Users can adjust sound settings through a dedicated smartphone app. The app can automatically tune audio levels after analyzing hearing conditions and also allows switching between listening profiles designed for places such as offices, restaurants, outdoor areas, and meeting rooms.

Apart from hearing assistance, the ER-100 can also work as regular wireless earbuds for music playback and calls. The device supports Bluetooth 5.4 along with SBC, AAC, and aptX codecs. It features a 10mm dynamic driver and IPX4 splash resistance for the earbuds.

The battery is rated to deliver over 9.5 hours of continuous use in listening mode and more than 14 hours in streaming mode. Casio also says a 10-minute charge can provide around 90 minutes of listening time.

Casio earU ER-100 price and availability

Casio has confirmed that the earU ER-100 will go on sale in Japan for 49,940 JPY ($315), starting May 28 under the company’s new earU brand. The available colors include ER-100PT-NB Navy Black, ER-100PT-WY Ivory White, and ER-100SH-WY Ivory White, with different style accessories bundled depending on the variant.

At the moment, the ER-100 appears to be limited to the Japanese market. Therefore, it not clear whether it will be released in other markets.

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Anvinraj Valiyathara is a seasoned tech journalist with a decade-long journey. Since 2010, he's been a driving force in insightful tech news coverage. With nearly 13,000+ posts on GizmoChina and contributions to Pricebaba, Free Press Journal, The Tech Outlook, and Playfuldroid, his expertise extends to comprehensive reviews of smartphones, tablets, wearables, and more. Beyond tech, Anvinraj engages actively on Twitter, is an avid Formula 1 enthusiast, participates in church activities, and nurtures a love for travel.