he rivalry between DJI and Insta360 has officially turned into a full-blown patent battle in the US. Just days after Insta360 launched its new Luna Ultra, DJI slapped them with lawsuits, and Insta360 quickly fired back with countersuits of their own. It’s a classic tit-for-tat fight that shows just how high the stakes are in the pocket gimbal and vlogging camera world right now.
Insta360 unveiled the Luna Ultra on June 10, 2026, as a premium dual-lens gimbal camera co-developed with Leica. It boasts 8K video recording, 4K 120fps slow-motion recording, a detachable OLED touchscreen, and seriously advanced stabilization. But on the very same day, DJI filed two lawsuits in the US District Court for the Eastern District of Texas against Insta360. DJI claims the Luna series infringes on their design and utility patents related to the Osmo Pocket lineup. They’re asking for a permanent ban on sales in the US, plus damages.
Insta360 didn’t waste any time. On June 12, they hit back with two countersuits, accusing DJI of infringing on five of their own utility patents. These cover things like gimbal stabilization, directional control, smooth camera stabilization, telemetry overlay, and panoramic video stabilization. According to Insta360, these technologies show up in many DJI products, including the Osmo Pocket series, Ronin/RS gimbals, Osmo Mobile, and Osmo 360 cameras.
Insta360’s founder, JK Liu, put out a strong statement: “At Insta360, we prefer to let our products do the talking. But we are not afraid of a legal battle when challenged. We are fully committed to protecting our innovations and will take decisive action to defend our intellectual property from infringement.” He pointed out that the Luna Ultra came from years of their own R&D starting back in 2020, building on earlier products like the ONE R, Link Series, and Flow gimbals — not by copying anyone. Liu even suggested DJI’s same-day lawsuit showed “fear of competition from a highly competitive product.”
Insta360 has firmly rejected DJI’s claims. The Luna Ultra, priced around $770, reportedly got off to a strong start, becoming a top seller in Amazon’s camcorder category in the US during its first day. The company sees it as a fresh, innovative option in the stabilized vlogging space thanks to its dual lenses and modular design.
This fight builds on previous patent disputes the two companies had in China. As the cases move forward in Texas, a hotspot for IP battles, the outcome could affect product availability and shape how both brands approach innovation going forward.
(Via)
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