Meta is trying to get its smart glasses onto more faces, and its latest strategy is a straightforward one: drop the price and launch an in-house brand. Today, the company announced Meta Glasses, a new line of screenless smart glasses built in partnership with eyewear manufacturer EssilorLuxottica.
Specifications and Pricing
Starting at $299, the new frames are $80 cheaper than the second-generation Ray-Ban Meta models released last year. The price cut is a clear effort to lower the barrier to entry for consumers as Meta continues to heavily invest in wearable AI hardware.
The initial lineup features three distinct frame designs. The Adventurer is a standard square frame available in two sizes, while the Fury offers a thicker, heavier build. Both start at the $299 base price.
The third model, Starfire, is designed in collaboration with Kylie Jenner; it features a slim oval design and carries a higher $399 price tag. In total, Meta is offering 26 configurations across different colors, such as black, green, and tortoiseshell, and lens types, including prescription, polarized, and photochromic options. On the hardware side, Meta has added three-way adjustable nose pads, a practical tweak aimed at improving the fit for a wider range of users.
Internally, the technology remains largely identical to Meta’s existing smart glasses platform. There are no displays in the lenses. Instead, the glasses rely on built-in cameras, open-ear speakers, and a multi-mic array for phone calls, wind noise reduction, and voice commands. Battery life is rated at up to eight hours of continuous use, with a folding charging case providing an additional 40 hours.
The frames ship with Muse Spark, a new multimodal AI model developed by Meta. Users can trigger the assistant via a dedicated physical action button to ask questions about what they are currently looking at, translate conversations in real-time (with 14 new languages added to the roster), or capture media. Meta is also adding a dynamic photo burst mode to help users capture better hands-free images and plans to roll out audio-based pedestrian navigation for turn-by-turn directions soon.
Availability
The new Meta Glasses are available starting today through Meta’s website, Amazon, Best Buy, and select eyewear retailers like LensCrafters and Sunglass Hut.
In related news, Xreal has recently unveiled the ultra-light XBX A01 AR glasses, featuring 120Hz Micro OLED displays and interchangeable frame designs.
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(Meta)
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