OnePlus has announced a major change to its global business strategy that will affect customers in Europe and North America. While the company says support for existing devices will continue, its latest announcement outlines significant changes to future product launches, software plans, and its community platform.
OnePlus to stop launching new products in Europe and North America
In posts shared on its official Community forums, OnePlus confirmed that it will no longer introduce new products in Europe, the United States, and Canada as part of a global strategy adjustment. The company described the decision as a difficult one and thanked long-time users for helping build the OnePlus Community over the years. It also clarified that the move does not affect OnePlus India, where business operations will continue as usual. Existing users in Europe and North America will keep receiving scheduled software updates, security patches, warranty coverage, customer support, and repair services according to the original commitments for their devices.
The announcement also details an important software change. After the official release of ColorOS 17, eligible OnePlus smartphones will be offered an optional upgrade to ColorOS instead of remaining exclusively on OxygenOS. According to the company, this step is intended to simplify software development, improve update delivery, and strengthen software quality by sharing engineering resources with OPPO. Users who switch to ColorOS will also have the option to roll back to OxygenOS, although details about supported versions will be announced later.
Alongside the product strategy changes, OnePlus has confirmed that its North American Community website and app will permanently close on August 16, 2026, at 11:59 PM ET. Members have been advised to manually save their posts, photos, guides, and other contributions before that date because the content will no longer be publicly available after the platform shuts down.
To keep users connected, the company plans to launch a global Discord server for community discussions, although it will not serve as an official customer support channel. The European Community and OnePlus Store will continue operating as normal.
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