Xiaomi has announced a new chapter in its India journey as it celebrates 12 years in the country. The company has revealed that Mijia, its global home and lifestyle sub-brand, is making its debut in India, signalling a stronger focus on connected home products and future smart appliances.
Mijia by Xiaomi to power the company’s smart home vision
Mijia, which translates to “Mi Home”, will become Xiaomi India’s dedicated home and lifestyle brand. Going forward, the company’s home products will carry the Mijia by Xiaomi branding while continuing to be part of Xiaomi’s broader ecosystem. The move also makes Mijia the fourth brand under Xiaomi’s India portfolio, joining Xiaomi, Redmi, and Poco.
The announcement is part of Xiaomi’s Human × Car × Home strategy, first introduced globally in 2023. While the company has already established the “Human” side of the ecosystem in India through smartphones, tablets, Smart TVs, and AIoT products, it is now shifting greater attention towards the “Home” segment. Xiaomi says the aim is to create a more connected experience where smart devices work together seamlessly through Xiaomi HyperOS.
With the arrival of Mijia, Xiaomi plans to strengthen its existing home product categories while also entering the large appliances segment in India. The company confirmed that future home and lifestyle products, including upcoming large appliances, will be launched under the Mijia by Xiaomi branding. It also intends to expand categories such as air purifiers while bringing more of its globally available smart living products to Indian consumers.
Xiaomi entered the Indian market in 2014 and has since expanded beyond smartphones into categories such as Smart TVs, tablets, wearables, and AIoT devices. The introduction of Mijia reflects the company’s long-term strategy of building a more comprehensive connected ecosystem rather than focusing only on individual products. More details about upcoming Mijia products are expected in the coming months.
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