Rogbid launches Loop W screenless fitness tracker with ECG, health monitoring & 30-day battery

Rogbid has launched the Loop W, a new fitness tracker that skips the display entirely. It is a straightforward wearable that focuses strictly on gathering health data in the background, rather than serving as another screen competing for your attention.

Rogbid Loop W Specifications

The device is constructed with a 316 stainless steel case, giving it a standard, durable metallic finish rather than the plastic builds often found on budget fitness bands. Because it lacks a screen, the Loop W relies entirely on a vibration motor to alert users to incoming phone calls, text messages, and app notifications. It pairs to smartphones via Bluetooth 5.3 and requires devices running at least Android 9.0 or iOS 10.0.

Inside the metal casing, the Loop W runs on a JL7073 processor and is equipped with a Goodix GH3228 heart rate sensor. It handles a wide range of continuous health tracking, including heart rate, blood oxygen (SpO2), heart rate variability (HRV), and daily stress levels. It also tracks skin temperature throughout the day and monitors sleep stages at night.

It also includes an ECG feature that takes 30-second measurements to log heart rhythm data. All of this information is synced to a companion mobile app, which serves as the sole visual interface for the device. The app also includes a Family Care feature that allows users to share their health metrics with authorized family members remotely.

For activity tracking, the band uses an SC-7A20H G-sensor to monitor movement across various sports modes. It carries a 5 ATM water resistance rating, making it suitable for everyday water exposure like handwashing, heavy rain, and shallow swimming.

The Loop W runs on a JL7073 processor and is powered by a 150mAh battery. Rogbid says that the device can last between 25 and 30 days on a single charge under normal use, or up to 60 days on standby. Recharging the device takes approximately one hour using the included magnetic charging cable.

Pricing and Availability

The Rogbid Loop W is currently available for purchase on the company’s official website for $59.99. It comes in two color options: Tech Black and Moonlight Silver.

In related news, Rogbid has launched the ZenRing with haptic alerts, touch controls, and health tracking, alongside the Model R3T smartwatch featuring full Android, 4G LTE, a pop-up camera, and a 1,100mAh battery.

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(Rogbid)