Casio launches new Baby-G BGD-10KPM-7 Pop Mart watch that doubles as a bag charm

Casio is releasing a new addition to its Baby-G line that functions as both a digital watch and a collectible accessory. The BGD-10KPM-7, scheduled for launch in November 2026, is a direct collaboration with designer toy maker Pop Mart, focusing on the character Baby Molly. The watch is currently listed on Casio’s international and Japanese websites, with a retail price of ¥16,500 ($104) in Japan.

Design Details

The watch comes with a modular design based on Casio’s existing BABY-G+PLUS BGD-10K series. It can be worn as a regular wristwatch, while the central digital module can also be removed from the bezel and strap without using any tools.

The module can then be placed inside the included pink silicone holder, which features its own strap and turns the watch into a digital charm that can be attached to a backpack, bag, or belt loop. Casio also includes a set of original stickers for customizing the silicone holder.

The design is heavily customized to match the Pop Mart branding. The watch case is made of a bright yellow resin, chosen to match the Baby Molly character’s hair. When the LED backlight is activated, a graphic of the character’s blue eyes appears on the LCD screen.

The resin band features printed illustrations of Baby Molly and her companion, Baby Tabby cat. If you remove the pass-through band, there is a hidden graphic of a kindergarten name tag underneath the case. Additionally, the stainless steel case back is engraved with a Molly 20th-anniversary logo.

Underneath the character-themed exterior, the BGD-10KPM-7 operates like a standard digital Casio. The core module measures 42.8 x 39 x 14.7 mm and weighs 33 grams. It features Casio’s usual shock-resistant construction and is water-resistant up to 100 meters (10 bar). This durability applies whether the module is worn on the wrist or placed in the bag holder.

It runs on a standard CR1616 battery, which Casio estimates will last approximately three years. The software includes standard digital features: world time covering 29 time zones, a 1/100-second stopwatch, a 24-hour countdown timer, a full auto-calendar, and five daily alarms.

In related news, Casio has recently launched two affordable Vintage watches featuring green sunray dials and gold-tone bracelets, along with the limited-edition Oceanus OCW-SG1000MC-1A featuring a unique marble ceramic bezel.

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(Casio)