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HMD has launched the HMD 2660 Flip Senior Edition in the UK. It’s a version of the HMD 2660 Flip with a built-in AI companion called Mary.
The Senior Edition builds on the HMD 2660 Flip, which launched at MWC Barcelona in March 2025 and later made our best feature phones of 2025 list. The design goes back further, to the Nokia 2660 Flip from 2022, which also used a Unisoc T107 chip and a 2.8-inch QVGA display.
What you get
The hardware is fairly basic, as you expect from a keypad phone. You get a 2.8-inch QVGA main display and a 1.77-inch QQVGA screen on the outside. A Unisoc T107 processor runs the phone with 64MB of RAM and 128MB of storage, and the software is S30+. The rear camera is 0.3MP.
It runs on a 1,450mAh removable battery which charges over USB-C. HMD claims a talk time of up to 8.1 hours. It measures 198.9 x 55 x 19mm and weighs 136.4g.
You also get Bluetooth 5.0, a 3.5mm headphone jack, FM radio that works with or without wired headphones, an MP3 player, dual mics, a single speaker, and a Nano SIM slot. The phone has an IP54 rating for dust and splash resistance.
How Mary works on HMD 2660 Flip Senior Edition
HMD built Mary with inTouch, a company that makes AI call services for older adults. You reach Mary from the phone’s main menu by pressing the call button, so there’s no app to install and no number to dial. After the first activation, she’s available around the clock.
Mary is tuned for older users. She uses simple language, speaks at a slower pace, and waits through long pauses. She also remembers details from earlier conversations. HMD says you can talk to her about history, nature or stories, play memory games, or just chat.
The only time the senior may need assistance is while setting up the service by scanning the QR code in the box or visiting the activation page.
Price and the subscription
HMD 2660 Flip Senior Edition retails in the UK for £79.99, and the price includes the first five hours of conversation with Mary. After that, you need to pay £16.90 per month to keep using her. The subscription doesn’t renew automatically, so you’re only charged if you choose to continue. HMD says inTouch emails the registered address when the free time is running low.
If you skip the subscription, the phone keeps working as a regular flip phone without Mary. Your operator’s own charges may apply on top of the monthly fee. The HMD 2660 Flip Senior Edition is available now through HMD’s UK storefront.
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