Casio has listed two new watches on its US and Japan websites, made in partnership with the French clothing brand A.P.C. The watches are variations of the standard Casio AQ-240. They are currently listed as coming soon and are slated to be available for purchase later this month.
Pricing and Design Details
The changes for these specific models are entirely visual. A.P.C. generally focuses on simple clothing, and they brought that same approach to the watch dial. On a normal Casio watch, you usually see text printed around the face to label the buttons and highlight key specifications, like water resistance or alarm features.
For these models, Casio and A.P.C. removed that text from the front and moved the button labels to the metal plate on the back. This leaves the front of the watch looking very plain, showing only the watch hands, the digital screen, and both the Casio and A.P.C. logos. The A.P.C. logo is also stamped on the metal band clasp. On the back, there is an engraving of A.P.C.’s guitar and dagger logo.
There are two color options. The AQ-240EGAC-9A is gold-colored with a gold dial and costs $135. The AQ-240EAC-3A is silver-colored with a dark green dial and costs $110.


Both watches use a resin case that measures 40.9 x 35.8 x 8.1 millimeters. They weigh 51 grams. The bands are made of stainless steel and have a clasp that you can adjust yourself without needing special tools.
As for how they work, they have the exact same features as a regular AQ-240. The watch shows the time using physical hands, while the small digital screen at the bottom shows the seconds and the date.
You can also use the digital screen to check the time in a second time zone, run a basic stopwatch, set a daily alarm, or turn on an hourly chime. The watch has basic water resistance and uses a standard resin glass over the dial.
It runs on a regular SR920W watch battery, which Casio says should last for about three years. The watches come in a special box that includes a small pouch.
In related news, Casio has recently launched four new G-Shock watches in sleek black and gray colorways, alongside the GW-9503KJ-2 Mudman inspired by the endangered shoebill bird.
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